public relations

Bounty Power meet up

Partnership: Egami Consulting

CHALLENGE

Media Exposure and emotional connection with the Bounty “Bring It” Campaign at the Oprah Life You Want Tour Launch In Atlanta, Georgia.

 

SOLUTION

Procure target list of media and digital influencers that organically speak to the Bounty user in an atmosphere that ask them “How do they Bring It?”.

press

one music fest

CHALLENGE

To position One Music Fest as the Southeast's largest and most cross-genre musical arts festival, aimed at bridging the gap between diverse audiences through games, interactive activities, visual arts, food, shopping and music.

SOLUTION

Our agency positioned the One MusicFest brand with counter-culture, progressive genre-bending, and unconventional blurred lines. Showcasing this unique fest where distinctively different acts intersect on an unlikely path joined by an audience that may not have anything more in common than their love of live music. Catering to today’s shuffle culture, we had to show on a national level how the One MusicFest brand brings together different artists to perform on their own terms, setting the stage for music genres to bleed into one another through traditional and nontraditional media strategy.

press

oxygen network's faith based programming

Partnership: Liquid Soul Media

CHALLENGE

To create PR strategy and buzz for Preachers Of LA, Preachers Of Detroit, The Tankards and Fix My Choir

 

SOLUTION

Our agency tapped into faith based media and lifestyle media to create awareness for the cast members, executives and programs with strong PR campaigns and event activations.

press

LIFESTYLe marketing

Hyundai Reveals 2015 Sonata & Launches “Hyundai Smarter” Campaign

THE SOLUTION

To celebrate the launch of their highly anticipated Sonata 2015, Hyandai wanted a playful and innovative way to appeal to their millennial audience with a multi-cultural target. The launch event featured its own explosive live performance - with Kelly Price - but the real wow moment came from the digital conversation featuring influencers explaining how they “live smarter”. The unique and unexpected experiences highlighted the new level of craftsmanship, design and technology, of the Sonata and captured the spirit of the Hyundai lifestyle.

MOET Private Screening and Campaign for Sex & The City 2

THE SOLUTION

Moët & Chandon hosted an exclusive, private evening affair in multiple markets for the most chic and loyal fans surrounding the advance screening of "Sex and the City 2". With a prominent marquee reaching to the sky, the affair was announced - "An Evening of Champagne and Cinema" and was hosted by "It Girls" and influencers across the nation. Exclusive specialty drinks named in honor of the four characters were created as a part of the national campaign and seeded to media as we well as served at each signature event. The specialty Moët & Chandon cocktails consisted of : The Fashionista, The Socialite, The Bombshell and The Player.

EVENT ACTIVATION

Beautiful Textures Hair Care 5 City Tour

CHALLENGE

Breathe new life and energy into Beautiful Textures hair care maintenance line. A highly cluttered natural hair care market where it is difficult to make noise, we needed something different to get fan attention and drive sales.

 

SOLUTION

Established a multi-market brand tour - fresh, fun and social activation that increased awareness of the product, organically connected with key influencers, boosted brand affinity, and generated sales both on and off-site.

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